Case Study

Expedia TAAPExpedia TAAP

Expedia TAAP Trips

From chaos to clarity: three generations that turned a consumer list into a professional advisor workspace

TAAP Trips dashboard on desktop, tablet, and mobile
Client
Expedia
Role
Lead product designer
Team
Product · Engineering · Research · Content
Duration
2023-2026

Summary

At a glance

Expedia TAAP is Expedia Group’s booking platform for travel advisors: 200,000+ advisors at 38,000+ agencies across 85+ markets, in a business that passed $3 billion in bookings in 2025.

The Trips page was still the consumer “My Trips” list, with no traveler names, no search, and no filters. I led design across three generations, from 2023 to 2026, to turn it into a professional advisor workspace, working with Product, Engineering, Research, and Content.

The Gen 2 three-panel view decreased call volume to the customer center by 10%, and support tickets fell. Gen 3 is in progress.

What I owned

  • Led design across all three generations
  • Mapped the live experience as a user flow and annotated every friction point
  • Ran qualitative user testing, surveys, and questionnaires with Research
  • Delivered specs, tokenized styles, and accessibility annotations at every handoff
fewer calls to the customer center after the 3-panel redesign
10%
travel advisors on TAAP
200,000+
post-launch changes prioritized
20+

Context

The problem

The original My Trips page was built for consumers. Advisors manage hundreds of client bookings at once and need to find one quickly, but the page gave them two tabs and a flat list of links.

Original My Trips page with a flat list of hyperlinks

Two tabs only: Upcoming and Past and Canceled

Flat list of links: destination, date, itinerary number

No traveler name

No search, filters, or booking type indicators

No earnings, refund status, or advisor actions

The goal: a professional tool that helps advisors find a booking fast, see its status at a glance, and act on it.

Generation 1

From consumer list to data table

I replaced the consumer pattern with a professional data table and renamed “My Trips” to “Trips,” reframing the page as an advisor workspace.

  • Four status tabs
  • Sortable columns
  • Line-of-business icons showing booking type
  • Paginated results
  • Universal search with typeahead and full search states
Generation 1 Trips page redesigned as a sortable data table

Gen 1 shipped and set the B2B table foundation. Research on it, plus a change in product direction, led to Gen 2.

Generation 2

A three-panel workspace

Post-launch research and a product direction change called for a full redesign. Before designing, I mapped the live experience as a detailed user flow and annotated every friction point.

The Outlook-style, three-column layout gave advisors:

  • A persistent list on the left
  • Contextual actions in the center
  • An itinerary preview on the right
Generation 2 three-panel Trips layout on desktop with the mobile list overlapping

Dev handoff

Annotated specs, tokenized styles, and component documentation, with accessibility annotations, for desktop and mobile.

Annotated Figma handoff of the three-panel Trips desktop and mobile screens

Generation 3

Refining after launch

2025–2026

Qualitative user testing, surveys, and feedback questionnaires, run with the Research team, surfaced specific refinements. I organized 20+ changes into four categories for engineering prioritization.

  • A status sidebar with booking counts
  • Search by traveler name, with all agency bookings on request
  • Earnings, cancel waiver status, and share, modify, and export actions in the detail panel

Design challenges

  • Consumer pattern, professional need: advisors manage hundreds of bookings, so I replaced a flat list with a data table, then a three-panel workspace.
  • Change in direction: Gen 1 shipped, then a product shift called for a full redesign, so I mapped the live flow and annotated every friction point first.
  • Accessibility at scale: accessibility annotations at every handoff, for desktop and mobile.
Generation 3 Trips dashboard after post-launch refinements

Gen 3 is in progress, with post-launch metrics to follow.

Retrospective

Results

Three generations took the Trips page from a consumer list to a professional, accessible advisor workspace.

10%

Fewer calls

The Gen 2 three-panel view decreased call volume to the customer center by 10%.

2

Generations shipped

Gen 1 and Gen 2 are in production. Gen 3 is in progress.

20+

Changes prioritized

Gen 3 refinements from post-launch research, organized for engineering.

Other results

  • Support tickets fell
  • Map removal was validated across two separate research studies, informing a platform-wide content decision
  • Accessibility annotations at every dev handoff
  • Gen 3 in progress, with post-launch metrics to follow

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