TAAP Itinerary builder

Expedia TAAP is Expedia Group’s booking platform for travel advisors: 200,000+ advisors at 38,000+ agencies across 85+ markets, in a business that passed $3 billion in bookings in 2025.

Advisors had powerful booking tools but no way to curate or share what they booked with travelers. I led end-to-end design of a new itinerary builder to close that gap.

In moderated research, every advisor rated the layout clean and professional, and Preview and Share with traveler worked without help. Adoption metrics will follow post-launch.

What I owned

• Led design end to end
• Facilitated a 2-day design sprint with UX, Research, and Content
• Built an AI-assisted prototype in Figma Make, then validated it through moderated research with 6 advisors
• Delivered a fully accessible dev handoff with WCAG annotations

advisors rated the layout clean and professional

6/6

concepts explored in a 2-day design sprint

3

tasks tested in each research session

8

Advisors could book flights, hotels, and experiences in TAAP, but afterward there was no unified view for the advisor or the traveler. They compiled trip details by hand outside the platform, which added work and made the client experience inconsistent.

Messy, unorganized list of itineraries

Limited ability to adjust content

Outdated UI

Limited preview functionality

Inconsistent content hierarchy

I reviewed how other platforms share itineraries, then facilitated a 2-day design sprint with UX, Research, and Content.

• Day 1: reviewed the current experience and presented 3 interaction concepts
• Day 2: dot voting, discussion, and takeaways

I used Figma Make, AI-assisted prototyping, to build a working prototype, so advisors got a realistic experience instead of a click-through. That led to richer qualitative feedback in moderated, 8-task, think-aloud sessions over Zoom with 6 advisors.

travel advisors

6

tasks per session

8

hours of sessions

8+

The findings shaped the final design iterations before handoff. Dev received production-ready UI.

• Full accessibility annotations
• Conditional logic documented
• Edge cases covered

Design challenges

• Choosing a direction: three concepts in a 2-day sprint, aligned through dot voting and discussion.
• Flexibility without clutter: advisors value visual flexibility but also wanted a cleaner layout, so I explored show/hide sections, editable text, and pre-populated logos.
• Ideal versus feasible: richer imagery and logo management need a feasibility check with Tech.

The moderated study validated the core interaction model. Adoption metrics will follow post-launch.

Other results

• Preview and Share with traveler discovered and used correctly, without assistance
• Show/hide section controls rated highly valuable
• Fully accessible dev handoff delivered with WCAG annotations
• Advisor adoption and share-rate metrics to follow post-launch